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words are very unnecessary

  • Television
  • Online
  • Health
  • Social
  • Product
  • Pitch
  • Bio
 
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My portfolio is in the current language of GIF, but not many creative directors also know the dead language of Latin. My site URL borrows a song lyric from the time when I was on my high school Latin team. Even then, I had not only an ear for moody dance music but also the conviction that words were indeed not only necessary but precious.

Every one of these projects started, like a song lyric, with a couple of words on a blank page. I have never lost the thrill for that terrifying starting point, nor love for the craft of bringing those words to life.

I have worked as a digital-centric writer and creative director at a few of the most prestigious agencies in New York. Even at a nascent time in the medium, I focused on ideas while embracing the shifting boundaries in digital. Over time, those loose parameters, emerging technologies and meager budgets helped me hone a sense of inventive resourcefulness for my work. Now, at a time when digital thinking infuses every extension of brand advertising, I am lucky enough to be the overall creative lead for some of the best brands in the world.


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Chief Creative Officer 2020 - present


 

Executive Creative Director 2015 - 2017


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Executive Creative Director 2012 - 2014


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Executive Creative Director 2007 - 2012


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Digital Creative Director 2002 - 2007


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Associate Creative Director 1998 - 2002


 
Thank you!