Coping With Disbelief was a digital-only campaign for Fiber One based on the notion that their products taste too good to have fiber. The institute and quasi-documentary films we made were so real there are still some people who believe it exists.
Coping With Disbelief was a digital-only campaign for Fiber One based on the notion that their products taste too good to have fiber. The institute and quasi-documentary films we made were so real there are still some people who believe it exists.
