In the television campaign, kids replaced everyday objects with Fruit By The Foot. We gave them tools to do it for real online, like bookmarklets that made the internet more fun. We also created our own online spots to drive to the site experience.
In the television campaign, kids replaced everyday objects with Fruit By The Foot. We gave them tools to do it for real online, like bookmarklets that made the internet more fun. We also created our own online spots to drive to the site experience.