After a bad first tissue session, muddled strategy and “manifesto”, I was asked to step in and run this pitch for Saatchi. I started over, wrote this campaign from tagline to headline. Too bad we pulled out after making it to the final two.
After a bad first tissue session, muddled strategy and “manifesto”, I was asked to step in and run this pitch for Saatchi. I started over, wrote this campaign from tagline to headline. Too bad we pulled out after making it to the final two.